Al Sayer Soft Drinks Factory W.L.L (ASDF) was established in 1977. Shortly after its establishment, the company obtained the exclusive licensing of RC COLA in all ﬂavors and Maaza and Club Soda brands. At that time, ASDF was the exclusive bottler for ROYAL CROWN Beverage International and the factory’s ﬁrst production line was for returnable bottles. Since then, the company began to expand its activities in the interest of national products.
In 1998 ASDF started manufacturing Al-Sayer Mango juice and in 2000 it started manufacturing Magic energy drink. A couple of years later, in 2002, the company began the production of cups. In the same year, ASDF started manufacturing water by ALZA and then went on to manufacture ALZA juices in multiple ﬂavors. In 2006, ASDF commenced the manufacturing of KIX energy drinks and DNA energy drinks. In 2013, the company produced Alza Vino juice, in 2014 Alza Apricot juice, and in 2016 Alza Tamarind juice is produced.
As is evident from the company’s history, ASDF is one of the largest bottling plants in the country, and in the Gulf Cooperation Council (GCC) specialized in high-quality niche product lines. It has continuously innovated to stay ahead and emerge as a leader. Using a well-established network of contacts, ASDF exports its product to several countries in the GCC market.ASDF obtained the following International quality certificates: ISO 9001 for the quality management system and ISO 14001 for the environmental management system and HACCP for the food safety system and OHSAS 18001 for the health and safety management system. The company distributes products to all regions of Kuwait through a dedicated fleet of safe transportation vehicles and a professional staff to ensure that products are delivered properly to customers (Factory-to-consumer).